NCUK Supports Universities UK International’s #WeAreInternational Campaign: Celebrating the Transformative Power of International Education


NCUK reaffirms its commitment to fostering a welcoming environment for international students through its support of the renowned #WeAreInternational campaign led by Universities UK International. Originating over a decade ago, the #WeAreInternational initiative champions the invaluable contributions that international students bring to universities, towns and cities across the United Kingdom.

Andy Howells, Chief Marketing Officer at NCUK, a leading global pathway provider, said:

It is extremely important that we continue to champion the international student voice, and this is a strong way to close the gaps that exist between the perceptions of prospective international students looking to study in the UK, and the reality of the positive experiences those students already at UK universities are having.

With a focus on celebrating the social, civic and cultural benefits that international students bring to local communities nationwide, #WeAreInternational aims to counteract any negative perceptions surrounding the UK as a study haven for international scholars. The latest phase of this impactful campaign spotlights the remarkable journeys and accomplishments of international students and graduates from various corners of the globe.

Andy, who led the reinvention of the #WeAreInternational campaign in his previous post at Universities UK International, continued:

We know the current political environment is driving a decline in our welcome factor. Therefore, we must continue to come together as a sector to speak with one voice to tell the story of the transformational power of international higher education.

Victoria Lay's quote

On this occasion, NCUK proudly features Victoria Lay, a student who completed the NCUK International Foundation Year in Peru before embarking on her educational journey at Leeds Beckett University.

Currently about to complete her bachelor’s degree in music production, Victoria exemplifies the transformative power of international education, underlining the positive effects not only on international students themselves but also on domestic peers who benefit from the enriching diversity that global perspectives bring into UK academic institutions.

The campaign also showcases the journeys of students from other NCUK University Partners, including The University of Manchester and Lancaster University. These institutions stand as beacons of global education, welcoming students from diverse backgrounds and enriching the academic community with their unique perspectives.

NCUK remains dedicated to nurturing an international and inclusive educational environment. Through its steadfast support of the #WeAreInternational campaign, NCUK reinforces its commitment to global education and cross-cultural understanding, paving the way for a brighter, more interconnected future within UK universities.