NCUK Supports London Higher’s Relaunched ‘Study London’ Campaign!


NCUK proudly supports the relaunch of the ‘Study London’ campaign by London Higher. This significant initiative aims to position London as the top global destination for students pursuing world-class higher education, a distinctive student experience, and unparalleled career opportunities. Previously managed by London & Partners until its closure in 2021, the campaign now complements the British Council’s Study UK campaign, aligning with its core messages on employability, top-tier education, and student experience, but with a particular emphasis on London.

Brad Johnson, Head of Communications and External Affairs at NCUK, attended the launch event of the Study London campaign. He expressed his enthusiasm, saying:

I am incredibly pleased to be representing NCUK at the London Higher Summer Reception, as part of the ‘Study London’ launch! Additionally, it’s fantastic to also celebrate the launch of the QS World Best Student Cities Rankings 2025.

Parliament in London


The ‘Study London’ campaign aims to counteract declines in international student enrolment by highlighting the unique advantages of studying in the UK’s capital. It reinforces London’s reputation as a global educational hub by showcasing stories from real-life London students and graduates, setting the record straight on popular misconceptions, and giving a flavour of what student life in the city can look like.

The campaign highlights the exceptional opportunities available in London, emphasising its melting pot of cultures, global connections, and networking opportunities that have kickstarted many students’ exciting careers. It aims to reinforce that London’s status as the only UK city in the World Top 10 of the QS Best Student Cities (2025) is not just a win for the capital but an important achievement for the entire UK.

NCUK is proud to highlight its university partners located in London that are also part of London Higher. These include:

In addition, we are excited to announce our latest partnership with the University of Westminster, further expanding our network of prestigious institutions in London.

Headshot of Holly Searson

NCUK is dedicated to offering world-class university opportunities through our 120+ Study Centres in over 40 countries.

I’m thrilled to see London, home to five of our university partners, ranking 1st in the QS World Best Student Cities Rankings 2025.

Holly Searson, Head of University Partnerships at NCUK

NCUK remains dedicated to nurturing an international and inclusive educational environment. Through its steadfast support of the ‘Study London’ campaign, NCUK reinforces its commitment to global education and cross-cultural understanding, paving the way for a brighter, more interconnected future within UK universities.

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